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Our origins
Discover our story
Welcome to the world of R.TOWN, where timeless elegance meets modern innovation. Delve into our history, a journey that began 25 years ago with a passion for quality leather goods, and continues today with creations designed in France for today's urban dwellers.
The R.TOWN Legacy
Nearly 25 years ago, R.TOWN took its first steps in the world of leather goods, and very quickly, the brand distinguished itself with its unique style and commitment to quality. Initially distributed in three boutiques in Paris and one in London, the brand has also seduced department stores such as Galeries Lafayette.
But after experiencing flourishing success, R.TOWN went through a period of abandonment following its acquisition by an investment fund. It was in 2019, just before the emergence of the global pandemic, that Cédric Beauchet and Sébastien Forest decided to breathe new life into this iconic brand, convinced that its story was not over.
Design and Design Made in France 🇫🇷
Although R.TOWN products are manufactured outside of France, each piece is imagined, conceived, and designed in France. This anchoring in French know-how guarantees particular attention to detail and a requirement for quality at each stage of the creative process.
The materials are carefully chosen, prioritizing durability and resistance, such as the recycled Ripstop nylon used for the new models. This material, both light and robust, is part of an eco-responsible approach without compromising on performance.
A Brand with an Urban Spirit
The name R.TOWN perfectly embodies the essence of the brand: a blend of urbanity and lightness. The “R” evokes resistance, reversibility, recycling, and lightness, all essential qualities that define R.TOWN bags.
Designed for modern city dwellers, these bags adapt to all situations, whether it's getting around town or traveling light. Their resolutely street and urban style makes them perfect companions for those looking to combine practicality and fashion.
A Sustainable Commitment 🌱
At R.TOWN, sustainability is not an option, but a necessity.
The brand is committed to reducing its ecological footprint by using recycled materials and promoting environmentally friendly production methods.
The models are designed to be versatile and durable, accompanying their owners over the years and as style evolves.
An Optimal Customer Experience
Thanks to the collaboration with the GLH Agency, R.TOWN was able to develop an online store on Shopify, offering a smooth and intuitive shopping experience.
The first models of bags, reversible tote bags, are available in several colors, thus meeting the varied tastes of its female clientele but also suitable for men.
Eventually, the R.TOWN range will expand to include unisex models, suitable for an even wider audience.
The Future of R.TOWN 🔮
R.TOWN is preparing to conquer new horizons, focusing on innovation and loyalty to its values.
With a mid-to-high-end positioning, the brand aims to establish itself on the international scene while remaining faithful to its DNA: bags with a neat design, durable and anchored in urban reality.
The story of R.TOWN is just beginning, and it is written with you, every day.
